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Promotional media for the construction industry is closely allied to the property media industry, but from a public relations perspective rather than a sales viewpoint. From a newbuild to a renovation, it is important to document the process, especially when looking to court favour with the local population. If you are able to showcase how the building process was undertaken, from inception to the final handover, it serves as a tremendous media boost that puts building companies in a far better light than from a non-engagement stance.

XES Drones have performed several of this type of project over several months, working with contractors to capture the salient stages of the construction process. It’s the kind of project that requires patience on both sides, but the final result is always worth the effort. 

Traditionally, this type of task may have been captured by time lapse photography, which still has its place, but using a drone to capture the process from a variety of angles and heights is far more receptive to the viewer. Companies looking to highlight their green or eco footprint tend to look for this kind of staged story telling, and it is one we are now hugely comfortable with, after several successful projects.